Thursday, 25 February 2010

Vogues New iPhone App will Style your Wardrobe

Conde Nast has been working to fuse its fashion content with technology and social media. Lucky Magazine incorporated e-commerce into its online site and also partnered with Four Square.  Vogue Magazine is launching an innovative iPhone app that takes a page from social fashion startups like Polyvore and the Like.com’s Couturious.

The free app, called the Vogue Stylist, is meant to be used by women to do exactly what its name indicates: help style women’s wardrobes. Users can choose one of the trends highlighted by Vogue within the app and upload clothing they already own. Vogue Stylist will then produce stylish outfits from the pieces that reflect the current trend. The catch: Vogue will style outfits only with products from their advertisers.

March trends include The Trench, Floaty Dress, Tribal, Natural Shades, and Bright Lip. User can also check their looks via a click to buy feature,and can locate the item in a nearby store. The app has a social element to allow users to save styled looks and publish to Facebook. The App will launch with 91 brands and over 600 articles of clothing and beauty products. Pilot brands include Gucci, Hudson Jeans, Kate Spade, Longchamp Paris, Nine West, Valentino, and Via Spiga. Within the app, Vogue will also offer special event invitations, and shopping discounts.

No comments:

Post a Comment

Blog Archive

Fashion Designer Tracy Reese (Tracy Reese collectionwww.tracyreese.com)

Design by Monif C

Design by Monif C

Fashion Designer and Stylist Korto Momolu on Rip the Runway www.kortomomolu.com

Fashion Designer and Stylist Korto Momolu on Rip the Runway www.kortomomolu.com

Douglas Says Plus size collection, Body Skimming Retro Dress

Douglas Says Plus size collection, Body Skimming  Retro Dress

Douglas Says..Bold Print dress

Douglas Says..Bold Print dress

spring japanese jumpsuit

spring japanese jumpsuit

sexy geek

sexy geek

Leather jacket, yellow top

Leather jacket, yellow top

Long skirt with white shirt

Long skirt with white shirt

Brown Jacket

Brown Jacket

Red Blazer Jacket

Red Blazer Jacket

Black Jacket

Black Jacket

Grey Jacket and ankle Boots

Grey Jacket and ankle Boots

Jeans

Jeans

Grey Jacket Red Shoes

Grey Jacket Red Shoes

Green ethnic dress with accessories

Green ethnic dress with accessories

Brown Top with Accessories

Brown Top with Accessories

Brown Dress mixed with blue and Accessories

Brown Dress mixed with blue and Accessories